Editor's ChoiceConsumer Reports Recommended - fully customizable loft
9.6
Comfort
9.5
Support
9.2
Cooling
Adjustable (Medium)100 nights trial
$89$99
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The right pillow is essential for proper spinal alignment and quality sleep. We've tested the top pillows to find the best options for every sleeper and budget.
Editor's Choice
Best CoolingPurple
Purple Harmony Pillow
9.3
GelFlex Grid technology for unparalleled neck comfort
9.4
Comfort
9.5
Support
9.8
Cooling
Medium (Standard) / Medium-Firm (Tall)30 nights trial
$159$199
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Best ValueCasper
Casper Original Pillow
9.1
Pillow-in-pillow design for soft support
9.3
Comfort
9
Support
8.8
Cooling
Medium30 nights trial
$89$109
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Best Memory FoamTempur-Pedic
TEMPUR-Cloud Pillow
9.4
Legendary TEMPUR-Material for personalized comfort
9.5
Comfort
9.6
Support
8.5
Cooling
Soft to Medium-Soft30 days trial
$69$89
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Best Cooling PillowTechnogel
Technogel Deluxe Pillow
9.3
Italian water-based gel pillow with cube gel design
9.4
Comfort
9.2
Support
9.8
Cooling
Medium30 nights trial
$200$249
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Technogel
Technogel Anatomic Pillow
9.1
Ergonomic contour design for cervical support
9.2
Comfort
9.5
Support
9.7
Cooling
Medium-Firm30 nights trial
$220$269
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Technogel
Technogel Contour Pillow
9
Curved neck support with signature gel cooling
9
Comfort
9.3
Support
9.6
Cooling
Medium30 nights trial
$190$239
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Best OrganicAvocado
Avocado Green Pillow
9.2
Adjustable organic latex and kapok fill — GOTS certified
9.3
Comfort
9.4
Support
9
Cooling
Adjustable (Medium)100 nights trial
$159$179
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Avocado
Avocado Molded Latex Pillow
9
Solid charcoal-infused latex core for gentle, resilient support
9.1
Comfort
9.3
Support
8.8
Cooling
Medium100 nights trial
$119$139
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9.1
600-fill power down for a classic luxury sleep experience
9.5
Comfort
8.6
Support
9.2
Cooling
Soft to Medium100 nights trial
$189$219
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9.2
Premium Talalay latex for a softer, responsive feel
9.4
Comfort
9.2
Support
9.1
Cooling
Medium-Soft100 nights trial
$199$229
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9.3
Safe, certified organic pillow designed for toddlers 2+
9.4
Comfort
9.2
Support
9
Cooling
Soft (child-appropriate)100 nights trial
$49$59
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Avocado
Avocado Mini Pillow
8.8
Compact organic pillow for travel, camping, and napping
8.9
Comfort
8.5
Support
8.8
Cooling
Soft100 nights trial
$39$49
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9.1
Extra-high loft designed specifically for side sleepers
9.2
Comfort
9.5
Support
9
Cooling
Medium-Firm (High Loft)100 nights trial
$179$199
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Best CPAP PillowContour Living
Contour CPAPMax 2.0
9.2
Purpose-built CPAP pillow with hose management and mask-friendly cutouts
9
Comfort
9.3
Support
8
Cooling
Medium-Firm30 days trial
$69$89
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Best Side Sleeper CPAPEli & Elm
Eli & Elm CPAP Pillow
9
Side-sleeping CPAP pillow with unique horseshoe design
9.2
Comfort
8.8
Support
8.5
Cooling
Medium45 days trial
$99$129
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Mediflow
Mediflow CPAP Water Pillow
8.8
Clinically proven water-based support with CPAP-friendly design
9
Comfort
8.8
Support
7.5
Cooling
Adjustable (water level)30 days trial
$79$99
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EnduriMed
EnduriMed CPAP Pillow
8.6
Memory foam CPAP pillow with 4-zone mask cutouts
8.5
Comfort
8.8
Support
7.5
Cooling
Medium-Firm30 days trial
$39$55
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Tempur-Pedic
TEMPUR CPAP Pillow
8.7
Premium TEMPUR material with CPAP-optimized shape
9.3
Comfort
9
Support
7
Cooling
Medium30 days trial
$129$149
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Best Acid Reflux Pillow9.4
FDA-cleared therapeutic body pillow system for nighttime acid reflux
9
Comfort
9.5
Support
8
Cooling
Medium-Firm60 nights trial
$249$319
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Best Wedge PillowHelix
Helix Wedge Pillow
9
Premium gel memory foam wedge for reflux and snoring relief
9.2
Comfort
9
Support
8.8
Cooling
Medium100 nights trial
$109$139
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Brentwood Home
Brentwood Home Zuma Foam Wedge
8.7
Therapeutic foam wedge with versatile use for reflux, reading, and recovery
8.5
Comfort
8.8
Support
7.5
Cooling
Firm30 days trial
$60$80
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8.8
Ergonomic contour wedge with built-in headrest for all-night comfort
9
Comfort
8.8
Support
7.8
Cooling
Medium30 days trial
$89$119
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Amenity Health
Amenity Health MedSlant Wedge
8.9
Doctor-recommended 32-inch gradual incline for superior anti-reflux positioning
8.8
Comfort
9
Support
7.5
Cooling
Medium-Firm30 days trial
$99$129
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Best Shoulder CutoutEli & Elm
Eli & Elm Side Sleeper Pillow
9.3
Patented shoulder cutout design eliminates arm numbness for side sleepers
9.5
Comfort
9.2
Support
8.5
Cooling
Adjustable45 days trial
$119$149
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Most PopularPillow Cube
Pillow Cube Side Cube Pro
9
Cube-shaped pillow that fills the shoulder gap perfectly for side sleepers
9.2
Comfort
9
Support
8
Cooling
Medium-Firm60 nights trial
$99$129
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Zoey Sleep
Zoey Sleep Side Sleeper Pillow
8.8
Curved shoulder notch with adjustable memory foam fill
9
Comfort
8.8
Support
8.5
Cooling
Adjustable30 days trial
$79$99
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Tempur-Pedic
TEMPUR-Ergo Neck Pillow
8.9
Premium TEMPUR foam with ergonomic shoulder-hugging contour
9.3
Comfort
9.2
Support
7
Cooling
Medium-Firm30 days trial
$109$139
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8.7
Ultra-soft adjustable pillow with shoulder-friendly low profile option
9.5
Comfort
8.5
Support
9
Cooling
Soft-Medium (adjustable)100 nights trial
$89$109
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Best LuxurySaatva
Saatva Latex Pillow
9
Shredded natural Talalay latex with organic cotton cover
9.2
Comfort
9
Support
9
Cooling
Medium (adjustable)365 nights trial
$165$195
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Best Budget8.2
Amazon's #1 best-seller with hotel-quality comfort under $20
8.3
Comfort
7.5
Support
7.8
Cooling
Medium30 days trial
$16$20
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Nest Bedding
Nest Bedding Easy Breather Pillow
8.7
Adjustable shredded foam pillow with CertiPUR-US certification
8.8
Comfort
9
Support
8
Cooling
Adjustable100 nights trial
$99$129
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Brooklinen
Brooklinen Down Pillow
8.9
Ethically sourced Canadian down in a sateen cotton shell
9.3
Comfort
7.8
Support
8.5
Cooling
Plush / Mid-Plush / Firm365 days trial
$89$109
Shop Best for Neck PainTempur-Pedic
Tempur-Pedic TEMPUR-Neck Pillow
9.2
Ergonomic contour design engineered for cervical alignment
9.1
Comfort
9.6
Support
8.4
Cooling
Firm (7/10)5-year warranty trial
$119$139
Shop Best Value AdjustableBrooklinen
Marlow Pillow
9
Adjustable hybrid memory foam pillow with cooling mesh side panels
9.1
Comfort
9
Support
9.3
Cooling
Adjustable (Medium)365 nights trial
$65$75
Shop Best Cooling Memory Foam9.1
Graphite-infused memory foam for cool, contoured pressure relief
9.3
Comfort
9.2
Support
9.4
Cooling
Plush or Firm (choose at checkout)45 nights trial
$165$195
Shop Best Eco-FriendlyLayla
Layla Kapok Pillow
9
Plant-based kapok fiber and copper-infused memory foam blend
9.2
Comfort
9
Support
9.1
Cooling
Adjustable (Medium-Plush)120 nights trial
$109$129
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Best for SnoringSnorinator
The Snorinator
8.6
Upright anti-snoring pillow that positions you to keep airways open
8.2
Comfort
9.1
Support
8.4
Cooling
Firm (structured upright support)30 nights trial
$159.99$159.99
Shop Shop Pillows by Need
Jump to our category-specific lab tests — each ranked by loft, fill, and pressure-map data.
Best for Side Sleepers
High-loft picks that fill the shoulder gap
Best for Back Sleepers
Medium-loft cervical support
Best for Stomach Sleepers
Ultra-flat picks that protect the neck
Best for Neck Pain
Cervical-contour, DPT-tested
Best Cooling Pillows
Lab-measured surface temperature
Best for Snoring
Wedge + position-training picks
Best Hypoallergenic
Dust-mite resistant covers + fills
Best for Pregnancy
Full-body + wedge support
Best CPAP Pillows
Mask-friendly cutout designs
Best for Acid Reflux
Wedge pillows for GERD relief
Best Shoulder-Cutout
Pressure relief for side sleepers
How We Test Pillows
Our team tests each pillow for at least 2 weeks, evaluating comfort, support, cooling performance, and durability across all sleep positions.
2+ Weeks
Sleep testing per pillow
3
Sleep positions tested
30+
Pillows reviewed
5
Rating categories
Pillow Comparison Chart
Every pillow we've lab-tested, side by side. Scores are out of 10 and reflect measured loft retention, surface temperature, and 14+ nights of home testing.
| Pillow | Fill / firmness | Support | Cooling | Overall | Price |
|---|---|---|---|---|---|
| Coop Original Adjustable Pillow | Adjustable (Medium) | 9.5 | 9.2 | 9.5 | $89 |
| TEMPUR-Cloud Pillow | Soft to Medium-Soft | 9.6 | 8.5 | 9.4 | $69 |
| MedCline Acid Reflux Relief System | Medium-Firm | 9.5 | 8 | 9.4 | $249 |
| Purple Harmony Pillow | Medium (Standard) / Medium-Firm (Tall) | 9.5 | 9.8 | 9.3 | $159 |
| Technogel Deluxe Pillow | Medium | 9.2 | 9.8 | 9.3 | $200 |
| Avocado Organic Toddler Pillow | Soft (child-appropriate) | 9.2 | 9 | 9.3 | $49 |
| Eli & Elm Side Sleeper Pillow | Adjustable | 9.2 | 8.5 | 9.3 | $119 |
| Avocado Green Pillow | Adjustable (Medium) | 9.4 | 9 | 9.2 | $159 |
| Avocado Pure Talalay Luxury Pillow | Medium-Soft | 9.2 | 9.1 | 9.2 | $199 |
| Contour CPAPMax 2.0 | Medium-Firm | 9.3 | 8 | 9.2 | $69 |
| Tempur-Pedic TEMPUR-Neck Pillow | Firm (7/10) | 9.6 | 8.4 | 9.2 | $119 |
| Casper Original Pillow | Medium | 9 | 8.8 | 9.1 | $89 |
| Technogel Anatomic Pillow | Medium-Firm | 9.5 | 9.7 | 9.1 | $220 |
| Avocado Down Luxurious Pillow | Soft to Medium | 8.6 | 9.2 | 9.1 | $189 |
| Avocado Green Side Sleeper Pillow | Medium-Firm (High Loft) | 9.5 | 9 | 9.1 | $179 |
| Saatva Graphite Memory Foam Pillow | Plush or Firm (choose at checkout) | 9.2 | 9.4 | 9.1 | $165 |
| Technogel Contour Pillow | Medium | 9.3 | 9.6 | 9 | $190 |
| Avocado Molded Latex Pillow | Medium | 9.3 | 8.8 | 9 | $119 |
| Eli & Elm CPAP Pillow | Medium | 8.8 | 8.5 | 9 | $99 |
| Helix Wedge Pillow | Medium | 9 | 8.8 | 9 | $109 |
| Pillow Cube Side Cube Pro | Medium-Firm | 9 | 8 | 9 | $99 |
| Saatva Latex Pillow | Medium (adjustable) | 9 | 9 | 9 | $165 |
| Marlow Pillow | Adjustable (Medium) | 9 | 9.3 | 9 | $65 |
| Layla Kapok Pillow | Adjustable (Medium-Plush) | 9 | 9.1 | 9 | $109 |
| Amenity Health MedSlant Wedge | Medium-Firm | 9 | 7.5 | 8.9 | $99 |
| TEMPUR-Ergo Neck Pillow | Medium-Firm | 9.2 | 7 | 8.9 | $109 |
| Brooklinen Down Pillow | Plush / Mid-Plush / Firm | 7.8 | 8.5 | 8.9 | $89 |
| Avocado Mini Pillow | Soft | 8.5 | 8.8 | 8.8 | $39 |
| Mediflow CPAP Water Pillow | Adjustable (water level) | 8.8 | 7.5 | 8.8 | $79 |
| Avana Contoured Bed Wedge | Medium | 8.8 | 7.8 | 8.8 | $89 |
| Zoey Sleep Side Sleeper Pillow | Adjustable | 8.8 | 8.5 | 8.8 | $79 |
| TEMPUR CPAP Pillow | Medium | 9 | 7 | 8.7 | $129 |
| Brentwood Home Zuma Foam Wedge | Firm | 8.8 | 7.5 | 8.7 | $60 |
| Coop Eden Cool+ Pillow | Soft-Medium (adjustable) | 8.5 | 9 | 8.7 | $89 |
| Nest Bedding Easy Breather Pillow | Adjustable | 9 | 8 | 8.7 | $99 |
| EnduriMed CPAP Pillow | Medium-Firm | 8.8 | 7.5 | 8.6 | $39 |
| The Snorinator | Firm (structured upright support) | 9.1 | 8.4 | 8.6 | $159.99 |
| Beckham Hotel Collection Gel Pillow | Medium | 7.5 | 7.8 | 8.2 | $16 |
More pillow research from our partner site
Mr. Squish is an independent pillow research site we collaborate with. It publishes additional buying guides, side-by-side comparisons, and a pillow-size matrix that complement our own lab tests.
Browse Mr. Squish pillow guides