Best Time to Buy a Mattress
We've tracked mattress prices across 50+ brands for 7 years. Here's exactly when to buy for maximum savings — and when to avoid overpaying.
Key Lab Findings
- 25–40%
- Typical sale-event discount range vs. MSRP
- Source: Sleep Sage 2024 holiday pricing audit
- 40–50%
- Peak discount potential during Presidents' Day clearance
- Source: Sleep Sage retail discount tracking, 2020–2025
- 4×
- Major US mattress sale events per year (Pres Day, Memorial, Labor, Black Friday)
- Source: Sleep Sage retail calendar 2025
- $1,200
- Average savings on King mattresses during peak sale weekends
- Source: Sleep Sage 2025 holiday pricing study
The Short Answer
The best time to buy a mattress is during a major holiday sale — specifically Black Friday (best overall), Memorial Day, Labor Day, or Presidents Day. Average savings during these events range from 30–60% off retail prices. However, if you're sleeping on a bad mattress, don't wait — the health cost of poor sleep outweighs the 10–15% extra savings from timing your purchase perfectly.
Month-by-Month Mattress Pricing Guide
Post-holiday clearance on select models. New Year sales are modest — brands are recovering from Black Friday/Cyber Monday pushes. Best for clearance hunting on discontinued models.
Presidents Day sales kick in mid-month with strong discounts. New models launch, driving previous-year clearance deals. One of the best months for value shoppers.
The deadest month for mattress deals. Brands rarely offer meaningful discounts between Presidents Day and Memorial Day. Avoid buying in March if possible.
Slight improvement as brands begin 'early spring' promotions. Tax refund season drives some smaller sales, but discounts are well below holiday levels.
Memorial Day brings the year's second-best deals. Brands compete aggressively with deep discounts and generous accessory bundles. Don't miss this window.
Extended Memorial Day sales and Father's Day promotions. Some brands maintain sale pricing through mid-June, but discounts taper off toward month's end.
4th of July sales deliver the best mid-summer discounts of the year, matching Memorial Day on mattresses and beating it on cooling models, adjustable bases, and pillow bundles. See our full 4th of July mattress sales tracker for live deal verification.
Early Labor Day sales begin late August. Back-to-school deals on twin and full sizes. Budget brands offer dorm-friendly bundles.
Labor Day delivers major savings across all brands. Extended sales often run through the second week. Second-best deals of the fall season.
The calm before the Black Friday storm. Brands hold back on deals knowing bigger sales are coming. Unless you find a clearance gem, wait for November.
Black Friday and Cyber Monday deliver the deepest discounts of the year. Early Black Friday sales start by November 1. This is objectively the best time to buy a mattress.
Extended Cyber Monday deals plus year-end clearance. Brands push remaining inventory before Q4 ends. Good deals available but selection may be limited.
The Big 4 Mattress Sales Events
These four holidays consistently deliver the deepest mattress discounts every year.
Black Friday / Cyber Monday
The undisputed champion of mattress sales. Deepest discounts, best bundles, and most brand participation.
Memorial Day
The best spring sale. Nearly matches Black Friday for DTC brands and often includes generous accessory bundles.
Labor Day
End-of-summer deals that match or slightly trail Memorial Day. Premium brands often offer their second-best annual deals.
Presidents Day
New model launches create clearance opportunities on previous models. Strong early-year deals for impatient shoppers.
Smart Buying Strategies Beyond Holiday Sales
Buy Discontinued Models
When brands release new versions, the previous model drops to clearance pricing — often 40–60% off. These mattresses are identical in quality to what earned our reviews; only the name or cover design changed. We saw the 2024 DreamCloud Premier at $599 during clearance, compared to $899 for the 2025 model.
Negotiate In-Store
Retail mattress stores have significant pricing flexibility. Sales associates typically have authority to discount 10–20% beyond the listed price. Ask for the "best out-the-door price" or mention competitor online pricing. Free pillows, sheets, or delivery are common throw-ins even when the mattress price is firm.
Use Price-Match Guarantees
Many brands offer 30-day price-match guarantees. Buy now, and if the price drops within 30 days, contact customer service for a refund of the difference. This eliminates the risk of buying "too early" before a sale. DreamCloud, Nectar, and Saatva all honor price-match requests.
Don't Wait If You Need One Now
The health cost of sleeping on a bad mattress far exceeds the $50–100 you might save by waiting for the next sale. Poor sleep increases cortisol, impairs cognitive function, and contributes to chronic pain. If your mattress is causing problems, buy the best one you can afford today. Most brands offer some discount year-round, and the trial period lets you "test" the sale timing by buying now and requesting a price match if it drops later.
Ready to Find Your Perfect Mattress?
Take our 2-minute sleep quiz to get personalized mattress recommendations based on your sleep style and budget.
Upcoming Sales by Brand
Expected discounts and dates for the next two major mattress sale events.